Top-to-toe matching outfits everyone copied (even your mum)
Biba opened her first shop in Abingdon Road, Kensington, London, changing the world as we know it.
Biba made true individual style possible for all by creating looks that could be mixed and matched, affordable to students and stars alike.
Just as Abingdon Road was the birthplace of individual style, we hope to inspire you to think about your style in new ways.
To us, true style is synonymous with individuality. It's not necessarily the avant-guard or trying to be different for different sake kind of individuality, but rather the little touches that says 'this is me'. If you really look, truly stylish people are masters at harmonising who they are on the inside with how they dress on the outside - you know who they are because you've noticed them. When you try and copy them it never works, because it's their style, not yours.
In fact, everyone has innate style that is unique to each person. It's made up of three things: your personality, your body shape and your colouring - and no two people have the same combination, just like DNA. The more you understand about each of those three things, and how to work them together, the more you bring out your best. It may not be rocket science, but style is an art that we think anyone can master.
OUR STYLE SESSIONS ARE PERSONAL
Although purchased online, every session is conducted one to one, face- to-face, and in person, where your stylist will spend time first to get to know you, your goals, your lifestyle needs, your budget, and your favourite shops and brands, all at a time and place convenient for you.
WE HELP YOU FIND YOUR PERFECT STYLIST
Stylists are not created equal, they are individuals too, and therefore it's essential to find your match. We help you do this through the matching questionnaire and through an advanced search tool allowing you to explore and choose the stylists you are most attracted to.
OUR STYLISTS' ADVICE IS OBJECTIVE AND NEUTRAL
We are not paid on commission. We have no allegiance to brands, so won't say something looks good when it doesn't, but instead focus on what looks great on you.
IT'S A LOT MORE THAN JUST NEW CLOTHES; OUR ADVICE IS ROOTED IN LONGEVITY AND VERSATILITY
While you might want some inspiration and new outfits, every session with our stylists also provides advice on the style fundamentals: how to style your unique body shape, the cuts of clothes that suit you, how to explore wearing different colours, and how to mix and match and accessorise to get even more out of what you've got.
THERE'S MORE CHOICE
Most people have their favourite stylist, but you might also want to explore more than one stylist for even more inspiration. Styling is a journey and an investment in yourself, and the more you learn about your personality and shape and colouring the more confident you will be to explore the edges of your comfort zone.
You will receive a digital lookbook of selected outfits, as well as information on how and where to get each piece.